{"id":94766,"date":"2017-04-30T18:46:43","date_gmt":"2017-04-30T15:46:43","guid":{"rendered":"http:\/\/www.hoops.co.il\/?p=94766"},"modified":"2017-05-01T07:43:11","modified_gmt":"2017-05-01T04:43:11","slug":"espn-%d7%9e%d7%90%d7%91%d7%93%d7%aa-%d7%92%d7%95%d7%91%d7%94-%d7%a2%d7%99%d7%93%d7%95-%d7%9e%d7%95%d7%a8%d7%99%d7%94","status":"publish","type":"post","link":"https:\/\/hoops.co.il\/?p=94766","title":{"rendered":"ESPN \u05de\u05d0\u05d1\u05d3\u05ea \u05d2\u05d5\u05d1\u05d4 \/ \u05e2\u05d9\u05d3\u05d5 \u05de\u05d5\u05e8\u05d9\u05d4"},"content":{"rendered":"

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\u05d1\u05d4\u05d5\u05d3\u05e2\u05d4 \u05e8\u05e9\u05de\u05d9\u05ea\u00a0 <\/a>\u05d1 MEDIAZONE \u05d4\u05d5\u05d3\u05d9\u05e2 ESPN \u05dc\u05db 100 \u05e2\u05d5\u05d1\u05d3\u05d9\u05dd \u05e2\u05dc \u05d4\u05e4\u05e1\u05e7\u05ea \u05e2\u05d1\u05d5\u05d3\u05d4, \u05d7\u05dc\u05e7 \u05d2\u05d3\u05d5\u05dc \u05de\u05d4\u05dd – \u05de\u05d9\u05d9\u05d3\u05d9\u05ea(!) .<\/p>\n

\u05d0\u05e0\u05d9 \u05d0\u05e9\u05d9\u05dd \u05e4\u05d4 \u05d0\u05ea \u05de\u05db\u05ea\u05d1 \u05d4\u05e4\u05d9\u05d8\u05d5\u05e8\u05d9\u05df \u05d4\u05e4\u05d5\u05de\u05d1\u05d9 \u05d5\u05d0\u05e2\u05d1\u05d5\u05e8 \u05e2\u05dc \u05d4\u05e1\u05d9\u05d1\u05d5\u05ea \u05de\u05d9\u05d9\u05d3:<\/p>\n

A necessary component of managing change involves constantly evaluating how we best utilize all of our resources, and that sometimes involves difficult decisions. Our content strategy \u2013 primarily illustrated in recent months by melding distinct, personality-driven SportsCenter<\/em> TV editions and digital-only efforts with our biggest sub-brand \u2013 still needs to go further, faster\u2026and as always, must be efficient and nimble.\u00a0 Dynamic change demands an increased focus on versatility and value, and as a result, we have been engaged in the challenging process of determining the talent\u2014anchors, analysts, reporters, writers and those who handle play-by-play\u2014necessary to meet those demands.\u00a0 We will implement changes in our talent lineup this week.\u00a0 A limited number of other positions will also be affected and a handful of new jobs will be posted to fill various needs.<\/p>\n

\u05d0\u05e0\u05d9 \u05d0\u05d5\u05d4\u05d1 \u05dc\u05e7\u05e8\u05d5\u05d0 \u05d0\u05ea \u05d4\u05d8\u05e7\u05e1\u05d8 \u05db\u05d9 \u05d4\u05d5\u05d0 \u05d0\u05d5\u05de\u05e0\u05d5\u05ea \u05de\u05e8\u05d9\u05d7\u05ea \u05d7\u05e8\u05d3\u05dc \u05e2\u05dc \u05d0\u05d1\u05d8\u05d9\u05d7. \u05d0\u05d5 \u05d1\u05de\u05d9\u05dc\u05d9\u05dd \u05d0\u05d7\u05e8\u05d5\u05ea… \u05d4\u05de\u05d5\u05df \u05db\u05dc\u05d5\u05dd \u05d1\u05e9\u05d1\u05d9\u05dc \u05e9\u05d5\u05dd \u05d3\u05d1\u05e8…<\/p>\n

\u05d4\u05e4\u05d9\u05d8\u05d5\u05e8\u05d9\u05df \u05d4\u05e4\u05e2\u05dd \u05e9\u05dc 100 \u05e2\u05d5\u05d1\u05d3\u05d9\u05dd \u05de\u05e6\u05d8\u05e8\u05e4\u05d9\u05dd \u05dc\u05e4\u05d9\u05d8\u05d5\u05e8\u05d9\u05dd \u05e9\u05dc \u05db 300 \u05e2\u05d5\u05d1\u05d3\u05d9\u05dd \u05dc\u05e4\u05e0\u05d9 \u05e9\u05e0\u05ea\u05d9\u05d9\u05dd, \u05d5\u05d4\u05dd \u05ea\u05d5\u05e6\u05d0\u05d4 \u05d9\u05e9\u05d9\u05e8\u05d4 \u05de\u05d4\u05e6\u05e0\u05d9\u05d7\u05d4 \u05d4\u05d7\u05d5\u05e4\u05e9\u05d9\u05ea \u05e9 ESPN \u05e0\u05de\u05e6\u05d0\u05ea \u05d1\u05d4 \u05db\u05d1\u05e8 \u05db\u05de\u05d4 \u05e9\u05e0\u05d9\u05dd.<\/p>\n

\u05d1\u05d7\u05d5\u05d3\u05e9\u05d9\u05d9\u05dd \u05d4\u05e8\u05d0\u05e9\u05d5\u05e0\u05d9\u05dd \u05dc\u05e9\u05e0\u05d4 \u05db- \u05de \u05d9 \u05dc \u05d9 \u05d5 \u05df \u05de\u05e0\u05d5\u05d9\u05d9\u05dd \u05d1\u05d9\u05d8\u05dc\u05d5 \u05d0\u05ea \u05d4\u05de\u05e0\u05d5\u05d9 \u05dc\u05ea\u05d7\u05e0\u05d4. \u05db\u05dc \u05de\u05e0\u05d5\u05d9 \u05d6\u05d4 7 \u05d3\u05d5\u05dc\u05e8 \u05dc\u05d7\u05d5\u05d3\u05e9. \u05e9\u05d6\u05d4 7 \u05de\u05dc\u05d9\u05d5\u05df \u05d4\u05e4\u05e1\u05d3 \u05dc ESPN \u05d1\u05d7\u05d5\u05d3\u05e9 \u05d0\u05d5 84 \u05de\u05d9\u05dc\u05d9\u05d5\u05df \u05d3\u05d5\u05dc\u05e8 \u05d4\u05e4\u05e1\u05d3 \u05d1\u05e9\u05e0\u05d4.
\n\u05de\u05dc\u05d9\u05d5\u05df \u05d4\u05e2\u05d5\u05d6\u05d1\u05d9\u05dd \u05d1 2017 \u05de\u05e6\u05d8\u05e8\u05e4\u05d9\u05dd \u05dc\u05db 5 \u05de\u05d9\u05dc\u05d9\u05d5\u05df \u05d4\u05ea\u05e0\u05ea\u05e7\u05d5\u05d9\u05d5\u05ea \u05d1 5 \u05d4\u05e9\u05e0\u05d9\u05dd \u05d4\u05d0\u05d7\u05e8\u05d5\u05e0\u05d5\u05ea \u05e9\u05d6\u05d4 \u05d1\u05de\u05e1\u05e4\u05e8\u05d9\u05dd \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d3\u05d5\u05dc\u05e8 \u05e9\u05dc \u05e8\u05d5\u05d5\u05d7\u05d9\u05dd \u05d0\u05d1\u05d5\u05d3\u05d9\u05dd.<\/p>\n

\u05d7\u05e9\u05d5\u05d1 \u05dc\u05d4\u05d1\u05d9\u05df \u05e9\u05d1\u05d0\u05de\u05e8\u05d9\u05e7\u05d4 \u05d4\u05ea\u05d0\u05d2\u05d9\u05d3\u05d9\u05ea (\u05dc\u05de\u05e2\u05e9\u05d4 \u05d1\u05db\u05dc \u05ea\u05d0\u05d2\u05d9\u05d3 \u05d1\u05e2\u05d5\u05dc\u05dd), \u05d4\u05d9\u05d4 \u05d0\u05d9\u05d6\u05d4 CEO \u05d1\u05e9\u05e0\u05ea 2010 \u05e9\u05d0\u05de\u05e8 \u05d1\u05d9\u05e9\u05d9\u05d1\u05ea \u05d4\u05d4\u05e0\u05d4\u05dc\u05d4: "\u05d7\u05d1\u05e8\u05d9\u05dd \u05d9\u05e9 \u05dc\u05e0\u05d5 20 \u05de\u05d9\u05dc\u05d9\u05d5\u05df \u05de\u05e0\u05d5\u05d9\u05d9\u05dd, \u05d5\u05d0\u05dd \u05e0\u05e9\u05de\u05d5\u05e8 \u05e2\u05dc \u05e8\u05de\u05ea \u05d4\u05ea\u05d7\u05d1\u05e8\u05d5\u05ea \u05d6\u05d4\u05d4 \u05e2\u05d3 2018 \u05e0\u05e2\u05e9\u05d4 10 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d3\u05d5\u05dc\u05e8" . \u05d0\u05d6 \u05e2\u05dc \u05e4\u05d9 \u05d6\u05d4 \u05e0\u05e7\u05d1\u05e2 \u05e9\u05d5\u05d5\u05d9 \u05d4\u05de\u05e0\u05d9\u05d4 \u05d5\u05e0\u05e7\u05d1\u05e2 \u05db\u05de\u05d5\u05ea \u05d4\u05e2\u05d5\u05d1\u05d3\u05d9\u05dd \u05e8\u05e7 \u05e9\u05e2\u05db\u05e9\u05d9\u05d5 \u05d4\u05e6\u05e4\u05d9 \u05e9\u05dc\u05d5 \u05d1\u05e4\u05d7. \u05d0\u05d9\u05df \u05e8\u05d5\u05d5\u05d7\u05d9\u05dd \u05db\u05de\u05d5 \u05e9\u05d4\u05d5\u05d0 \u05d7\u05d6\u05d4, \u05d4\u05de\u05e0\u05d9\u05d9\u05d4 \u05e6\u05d5\u05e0\u05d7\u05ea \u05d5\u05d4\u05de\u05e0\u05d5\u05d9\u05d9\u05dd \u05de\u05ea\u05e0\u05ea\u05e7\u05d9\u05dd… \u05d0\u05d4… \u05d5\u05d2\u05dd \u05d9\u05e9 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d3\u05d5\u05dc\u05e8 \u05e4\u05d7\u05d5\u05ea \u05d1\u05d1\u05e0\u05e7.<\/p>\n

\u05d0\u05d6 \u05de\u05d4 \u05e2\u05d5\u05e9\u05d9\u05dd? \u05de\u05e6\u05de\u05e6\u05de\u05d9\u05dd \u05d4\u05d5\u05e6\u05d0\u05d5\u05ea. \u05d3\u05d1\u05e8 \u05e8\u05d0\u05e9\u05d5\u05df \u05de\u05d7\u05dc\u05d9\u05e4\u05d9\u05dd \u05d7\u05d5\u05d6\u05d9\u05dd \u05d0\u05d9\u05e9\u05d9\u05d9\u05dd \u05d1\u05d7\u05d5\u05d6\u05d9 \u05e7\u05d1\u05dc\u05df, \u05d3\u05d1\u05e8 \u05e9\u05e0\u05d9 \u05de\u05e2\u05d9\u05e4\u05d9\u05dd \u05d0\u05ea \u05db\u05dc \u05d4\u05e9\u05d5\u05de\u05df \u05d5\u05d3\u05d1\u05e8 \u05e9\u05dc\u05d9\u05e9\u05d9 \u05d7\u05d5\u05ea\u05db\u05d9\u05dd 400 \u05e2\u05d5\u05d1\u05d3\u05d9\u05dd.<\/p>\n

\u05d0\u05e0\u05d9 \u05de\u05d1\u05d9\u05d0 \u05d0\u05ea \u05e1\u05d9\u05d5\u05dd \u05de\u05db\u05ea\u05d1 \u05d4\u05e4\u05d9\u05d8\u05d5\u05e8\u05d9\u05df:<\/p>\n

"Our objective in all we do is to best serve fans and their changing consumption habits while still maintaining an unparalleled and diverse talent roster that resonates with fans across all our platforms.\u00a0 We will continue to foster creativity and investment in the products and resources necessary to embrace the opportunities that lie ahead."<\/em><\/p>\n

\u05d0\u05e4\u05d9\u05dc\u05d5 ESPN \u05d4\u05d1\u05d9\u05e0\u05d5 \u05e9\u05d9\u05e9 \u05e9\u05d9\u05e0\u05d5\u05d9 \u05d5\u05e9\u05d4\u05de\u05d5\u05e6\u05e8 \u05e9\u05dc\u05d4\u05dd \u05db\u05d1\u05e8 \u05dc\u05d0 \u05e7\u05e9\u05d5\u05e8 \u05dc\u05de\u05d4 \u05e9\u05e7\u05d5\u05e8\u05d0 \u05d1\u05e2\u05d5\u05dc\u05dd\u05d9.. \u05dc\u05d3\u05d5\u05d2\u05de\u05d0, \u05d0\u05e0\u05d9 \u05d0\u05d5\u05d4\u05d1 NBA \u05d5\u05e4\u05d5\u05ea\u05d7 ESPN, \u05dc\u05de\u05d4 \u05d0\u05e0\u05d9 \u05e6\u05e8\u05d9\u05da \u05dc\u05d7\u05db\u05d5\u05ea \u05d0\u05ea \u05db\u05dc \u05d7\u05d3\u05e9\u05d5\u05ea \u05d4\u05d1\u05d9\u05d9\u05e1\u05d1\u05d5\u05dc \u05d5\u05d4\u05d4\u05d5\u05e7\u05d9 \u05d1\u05e9\u05d1\u05d9\u05dc \u05d8\u05d9\u05e4\u05d4 \u05e1\u05d9\u05e7\u05d5\u05e8 \u05dc\u05d9\u05d2\u05d4? \u05d5\u05d0\u05d6 \u05db\u05e2\u05d1\u05d5\u05e8 \u05d7\u05e6\u05d9 \u05e9\u05e2\u05d4 \u05d0\u05e0\u05d9 \u05e6\u05e8\u05d9\u05da \u05dc\u05e8\u05d0\u05d5\u05ea \u05d0\u05ea \u05d4\u05db\u05dc \u05e2\u05d5\u05d3 \u05e4\u05e2\u05dd? <\/em><\/p>\n

\u05d4\u05d9\u05d5\u05dd, \u05db\u05de\u05d5 \u05e9\u05d4\u05d3\u05d5\u05e7\u05d8\u05d5\u05e8 \u05d4\u05d6\u05e7\u05df \u05d4\u05d1\u05d9\u05df \u05de\u05de\u05d6\u05de\u05df, \u05d4\u05e6\u05d5\u05e4\u05d4 \u05e8\u05d5\u05e6\u05d4 \u05dc\u05e8\u05d0\u05d5\u05ea \u05d5\u05dc\u05e9\u05de\u05d5\u05e2 \u05e8\u05e7 \u05de\u05d4 \u05e9\u05de\u05e2\u05e0\u05d9\u05d9\u05df \u05d0\u05d5\u05ea\u05d5. \u05d9\u05db\u05d5\u05dc \u05dc\u05d4\u05d9\u05db\u05e0\u05e1 \u05dc\u05e2\u05e8\u05d5\u05e5 \u05e9\u05dc \u05d4\u05d5\u05e4\u05e1, \u05dc\u05e7\u05e8\u05d5\u05d0 \u05db\u05ea\u05d1\u05d5\u05ea \u05e2\u05dc \u05d4\u05e7\u05d1\u05d5\u05e6\u05d4 \u05e9\u05dc\u05d5 \u05d5\u05dc\u05d4\u05d9\u05db\u05e0\u05e1 \u05dc\u05e2\u05e8\u05d5\u05e5 \u05e9\u05dc \u05d4\u05d5\u05e4\u05e1 \u05d1\u05d9\u05d5 \u05d8\u05d9\u05d5\u05d1 <\/a>\u05d5\u05dc\u05e8\u05d0\u05d5\u05ea \u05ea\u05db\u05e0\u05d9\u05dd \u05d0\u05e7\u05d8\u05d5\u05d0\u05dc\u05d9\u05dd \u05dc\u05de\u05d4 \u05e9\u05d4\u05d5\u05d0 \u05d0\u05d5\u05d4\u05d1.<\/p>\n

ESPN \u05e2\u05d5\u05d3 \u05de\u05d2\u05d3\u05d9\u05dc\u05d9\u05dd \u05dc\u05d0 \u05dc\u05e2\u05e9\u05d5\u05ea \u05d5\u05e9\u05d5\u05de\u05e8\u05d9\u05dd \u05e2\u05dc \u05d4\u05d3\u05d9\u05d5\u05d5\u05d7 \u05e9\u05dc\u05d4\u05dd \u05dc\u05d0 \u05d0\u05d9\u05e9\u05d9. \u05d7\u05d1\u05e8\u05d9\u05dd \u05d4\u05d9\u05d5\u05dd \u05d6\u05d4 \u05d4\u05db\u05dc \u05d0\u05d9\u05e9\u05d9! TNT \u05dc\u05d3\u05d5\u05d2\u05de\u05d0 \u05d4\u05d1\u05d9\u05e0\u05d5 \u05de\u05e6\u05d5\u05d9\u05d9\u05df \u05e9\u05de\u05d4 \u05e9\u05e9\u05d5\u05de\u05e8 \u05d0\u05d5\u05ea\u05dd \u05d1\u05de\u05e9\u05d7\u05e7 \u05d6\u05d4 \u05e9\u05d4\u05dd \u05dc\u05d5\u05e7\u05d7\u05d9\u05dd \u05e6\u05d3 \u05d5\u05de\u05d1\u05d9\u05d0\u05d9\u05dd \u05d0\u05ea \u05d3\u05e2\u05ea\u05dd. \u05d4\u05d1\u05d5\u05e7\u05e8 \u05e8\u05d0\u05d9\u05ea\u05d9 \u05e9\u05d9\u05d3\u05d5\u05e8 \u05d1\u05d9\u05df \u05d1\u05d5\u05e1\u05d8\u05d5\u05df \u05dc\u05e9\u05d9\u05e7\u05d2\u05d5 \u05de\u05ea\u05d7\u05e0\u05ea \u05d4\u05e9\u05d9\u05d3\u05d5\u05e8 \u05e9\u05dc \u05d1\u05d5\u05e1\u05d8\u05d5\u05df \u05d5\u05d4\u05dd \u05d0\u05e4\u05d9\u05dc\u05d5 \u05dc\u05d0 \u05e0\u05d9\u05e1\u05d5 \u05dc\u05e9\u05de\u05d5\u05e8 \u05e2\u05dc \u05e4\u05d0\u05e1\u05d5\u05df \u05d0\u05d5\u05d1\u05d9\u05d9\u05e7\u05d8\u05d9\u05d1\u05d9.<\/p>\n

\u05dc\u05d9\u05d2\u05ea \u05d4 NBA \u05e2\u05e6\u05de\u05d4 \u05e0\u05d5\u05ea\u05e0\u05ea \u05e9\u05d9\u05e8\u05d5\u05ea\u05d9 \u05e1\u05d8\u05d8\u05d9\u05e1\u05d8\u05d9\u05e7\u05d4, \u05e9\u05d9\u05d3\u05d5\u05e8\u05d9 \u05de\u05e9\u05d7\u05e7\u05d9\u05dd \u05de\u05dc\u05d0\u05d9\u05dd \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8, \u05e1\u05d9\u05db\u05d5\u05dd \u05de\u05e9\u05d7\u05e7 \u05db\u05de\u05d4 \u05e9\u05e0\u05d9\u05d5\u05ea \u05dc\u05d0\u05d7\u05e8 \u05d4\u05e1\u05d9\u05d5\u05dd \u05d4\u05e4\u05d5\u05e8\u05de\u05dc\u05d9… \u05db\u05d5\u05dc\u05dc \u05d5\u05d9\u05d3\u05d0\u05d5. \u05d0\u05d6 \u05de\u05d4 \u05e6\u05e8\u05d9\u05da \u05d0\u05ea \u05d4\u05d3\u05d9\u05e0\u05d5\u05d6\u05d0\u05d5\u05e8 \u05d4\u05d6\u05d4 \u05e9\u05e7\u05d5\u05e8\u05d0\u05d9\u05dd \u05dc\u05d5 ESPN? \u05d6\u05d0\u05ea \u05e8\u05e7 \u05e9\u05d0\u05dc\u05d4 \u05e9\u05dc \u05d6\u05de\u05df \u05e2\u05d3 \u05e9\u05d4 NFL \u05d4\u05d4\u05d5\u05e7\u05d9 \u05d5\u05d4\u05d1\u05d9\u05d9\u05e1\u05d1\u05d5\u05dc \u05d5\u05d1\u05de\u05d4\u05e8\u05d4 \u05d1\u05d9\u05de\u05d9\u05e0\u05d5 \u05d2\u05dd \u05d4 ATP \u05d9\u05d9\u05ea\u05e0\u05d5 \u05d0\u05ea \u05d0\u05d5\u05ea\u05dd \u05d4\u05e9\u05d9\u05e8\u05d5\u05ea\u05d9\u05dd \u05e9\u05e0\u05d5\u05ea\u05e0\u05ea NBA.COM.<\/p>\n

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 <\/p>\n

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        \u05d1\u05d4\u05d5\u05d3\u05e2\u05d4 \u05e8\u05e9\u05de\u05d9\u05ea\u00a0 \u05d1 MEDIAZONE \u05d4\u05d5\u05d3\u05d9\u05e2 ESPN \u05dc\u05db 100 \u05e2\u05d5\u05d1\u05d3\u05d9\u05dd \u05e2\u05dc \u05d4\u05e4\u05e1\u05e7\u05ea \u05e2\u05d1\u05d5\u05d3\u05d4, \u05d7\u05dc\u05e7 \u05d2\u05d3\u05d5\u05dc \u05de\u05d4\u05dd – \u05de\u05d9\u05d9\u05d3\u05d9\u05ea(!) . \u05d0\u05e0\u05d9 \u05d0\u05e9\u05d9\u05dd \u05e4\u05d4 \u05d0\u05ea \u05de\u05db\u05ea\u05d1 \u05d4\u05e4\u05d9\u05d8\u05d5\u05e8\u05d9\u05df \u05d4\u05e4\u05d5\u05de\u05d1\u05d9 \u05d5\u05d0\u05e2\u05d1\u05d5\u05e8 \u05e2\u05dc \u05d4\u05e1\u05d9\u05d1\u05d5\u05ea \u05de\u05d9\u05d9\u05d3: A necessary component of managing change involves constantly evaluating how we best utilize all of our resources, and that sometimes involves difficult 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