{"id":174040,"date":"2019-11-08T10:00:56","date_gmt":"2019-11-08T08:00:56","guid":{"rendered":"http:\/\/www.hoops.co.il\/?p=174040"},"modified":"2019-11-08T16:35:44","modified_gmt":"2019-11-08T14:35:44","slug":"%d7%94%d7%a1%d7%95%d7%a3-%d7%a9%d7%9c-%d7%a1%d7%a4%d7%95%d7%a8%d7%98%d7%a1-%d7%90%d7%99%d7%9c%d7%95%d7%a1%d7%98%d7%a8%d7%99%d7%99%d7%98%d7%93-si-%d7%9b%d7%a4%d7%99-%d7%a9%d7%99%d7%93%d7%a2%d7%a0","status":"publish","type":"post","link":"https:\/\/hoops.co.il\/?p=174040","title":{"rendered":"\u05d4\u05e1\u05d5\u05e3 \u05e9\u05dc \u05e1\u05e4\u05d5\u05e8\u05d8\u05e1 \u05d0\u05d9\u05dc\u05d5\u05e1\u05d8\u05e8\u05d9\u05d9\u05d8\u05d3 (SI) \u05db\u05e4\u05d9 \u05e9\u05d9\u05d3\u05e2\u05e0\u05d5 \u05d0\u05d5\u05ea\u05d5 \/ \u05d4\u05db\u05e0\u05d9\u05e1 \u05de\u05e0\u05d7\u05dd \u05dc\u05e1"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.thewrap.com\/wp-content\/uploads\/2019\/04\/sports-illustrated-logo.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d1\u05e1\u05d9\u05d5\u05dd \u05db\u05ea\u05d9\u05d1\u05ea\u05d9 \u05e9\u05d4\u05d9\u05d0 \u05de\u05d9\u05df \u05e1\u05d9\u05db\u05d5\u05dd \u05d5\u05d4\u05e1\u05d1\u05e8 (\u05d5\u05db\u05de\u05d5\u05d1\u05df \u05d4\u05e1\u05d1\u05e8 \u05dc\u05d4\u05e2\u05e8\u05e6\u05ea\u05d9 \u05e9\u05dc \u05d4\u05de\u05d2\u05d6\u05d9\u05df \u05e9\u05e2\u05d5\u05de\u05d3 &#8211; \u05dc\u05d3\u05e2\u05ea\u05d9 \u05d5\u05d3\u05e2\u05ea \u05e8\u05d1\u05d9\u05dd &#8211; \u05dc\u05d7\u05e1\u05dc \u05d0\u05ea \u05e2\u05e6\u05de\u05d5 \u05e2\u05dd \u05e8\u05db\u05d9\u05e9\u05ea\u05d5 \u05d4\u05d0\u05d7\u05e8\u05d5\u05e0\u05d4 \u05e2&quot;\u05d9 \u05e7\u05d1\u05d5\u05e6\u05ea \u05de\u05d5\u05dc\u05d8\u05d9-\u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3\u05e8\u05d9\u05dd \u05e9\u05de\u05d9\u05d3 \u05e4\u05d9\u05d8\u05e8\u05d5 40 \u05de\u05d8\u05d5\u05d1\u05d9 \u05db\u05ea\u05d1\u05d9\u05d5) \u05d0\u05e0\u05d9 \u05de\u05db\u05e0\u05d9\u05e1 \u05de\u05d0\u05de\u05e8 \u05dc\u05d0 \u05e7\u05dc \u05dc\u05e7\u05e8\u05d9\u05d0\u05d4 \u05d4\u05de\u05e1\u05d1\u05d9\u05e8 \u05d0\u05ea \u05d4\u05d4\u05ea\u05de\u05d5\u05d8\u05d8\u05d5\u05ea \u05d4\u05e7\u05e8\u05d5\u05d1\u05d4 \u05d5\u05d1\u05d0\u05d4 \u05e9\u05dc \u05d4\u05de\u05d2\u05d6\u05d9\u05df.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d6\u05d4\u05d5 \u05dc\u05d0 \u05de\u05d0\u05de\u05e8 \u05e7\u05dc \u05dc\u05e7\u05e8\u05d9\u05d0\u05d4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d0\u05e0\u05d9 \u05d7\u05e9\u05ea\u05d9 '\u05de\u05e9\u05d4\u05d5' \u05d1\u05e9\u05d1\u05d5\u05e2\u05d5\u05ea \u05d4\u05d0\u05d7\u05e8\u05d5\u05e0\u05d9\u05dd \u05e9\u05dc\u05d0 \u05d0\u05d4\u05d1\u05ea\u05d9 \u05d1\u05de\u05d2\u05d6\u05d9\u05df \u05e9\u05d4\u05d9\u05d4 \u05d4\u05ea\u05e0&quot;\u05da \u05e9\u05dc\u05d9 \u05de\u05d0\u05d6 \u05e9\u05d4\u05d2\u05e2\u05ea\u05d9 \u05dc\u05d0\u05e8\u05d4&quot;\u05d1 \u05d1-1961. \u05d9\u05d5\u05ea\u05e8 \u05de\u05d3\u05d9 \u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05e4\u05e8\u05e1\u05d5\u05dd \u05d5\u05e4\u05d7\u05d5\u05ea \u05de\u05d3\u05d9 \u05e1\u05e4\u05d5\u05e8\u05d9 \u05e1\u05e4\u05d5\u05e8\u05d8. \u05d2\u05d3\u05d5\u05dc\u05ea\u05d5 \u05e9\u05dc \u05d4\u05de\u05d2\u05d6\u05d9\u05dd \u05d4\u05d9\u05d5 \u05e1\u05e4\u05d5\u05e8\u05d9 \u05d4\u05e1\u05e4\u05d5\u05e8\u05d8 \u05e9\u05dc\u05d5 \u05e9\u05dc\u05d0 \u05d4\u05d9\u05d5 \u05d1\u05e8\u05de\u05ea\u05dd \u05d1\u05e9\u05d5\u05dd \u05de\u05d2\u05d6\u05d9\u05df \u05d0\u05d7\u05e8, \u05d5\u05dc\u05d0 \u05e8\u05e7 \u05d1\u05e1\u05e4\u05d5\u05e8\u05d8. \u05e1\u05e4\u05d5\u05e8\u05d8\u05e1 \u05d0\u05d9\u05dc\u05d5\u05e1\u05d8\u05e8\u05d9\u05d9\u05d8\u05d3 \u05d4\u05e6\u05dc\u05d9\u05d7 \u05dc\u05de\u05e9\u05d5\u05da \u05d0\u05ea \u05d8\u05d5\u05d1\u05d9 \u05d4\u05e2\u05ea\u05d5\u05e0\u05d0\u05d9\u05dd \u05d5\u05d4\u05e1\u05d5\u05e4\u05e8\u05d9\u05dd \u05d1\u05d0\u05e8\u05d4&quot;\u05d1. \u05e1\u05e4\u05d5\u05e8\u05d9 \u05d4\u05e1\u05e4\u05d5\u05e8\u05d8 \u05e9\u05dc\u05d5 \u05d4\u05e4\u05db\u05d5 \u05dc\u05e7\u05e8\u05d9\u05d0\u05d4 \u05e9\u05dc \u05e1\u05e4\u05e8\u05d5\u05ea \u05e7\u05dc\u05d0\u05e1\u05d9\u05ea, \u05d5\u05dc\u05d0 \u05e8\u05e7 \u05e1\u05e4\u05e8\u05d5\u05ea \u05e1\u05e4\u05d5\u05e8\u05d8.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05dc\u05d0 \u05d4\u05d9\u05d4  \u05e9\u05d1\u05d5\u05e2 \u05de\u05d0\u05d6 \u05d4\u05d2\u05e2\u05ea\u05d9 \u05dc\u05d0\u05e8\u05d4&quot;\u05d1 (\u05db\u05d5\u05dc\u05dc \u05d4\u05d7\u05d5\u05d3\u05e9\u05d9\u05dd \u05d5\u05e9\u05ea\u05d9 \u05e9\u05e0\u05d5\u05ea \u05d4\u05e9\u05d1\u05ea\u05d5\u05df \u05d1\u05d9\u05e9\u05e8\u05d0\u05dc) \u05e9\u05d4\u05d7\u05de\u05e6\u05ea\u05d9 \u05d0\u05d5\u05ea\u05d5. \u05d4\u05de\u05d2\u05d6\u05d9\u05df \u05d4\u05d6\u05d4 \u05d2\u05e8\u05dd \u05dc\u05d9 \u05dc\u05d4\u05ea\u05d0\u05d4\u05d1 \u05d1\u05db\u05ea\u05d9\u05d1\u05ea \u05e1\u05e4\u05d5\u05e8\u05d8. \u05db\u05de\u05d4 \u05de\u05db\u05ea\u05d1\u05d9\u05d5 \u05d4\u05e4\u05db\u05d5 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\u05e2\u05d3\u05d9\u05d9\u05df \u05e0\u05de\u05e6\u05d0\u05d9\u05dd 3 \u05de\u05d8\u05e8\u05d9\u05dd \u05de\u05de\u05d9\u05d8\u05ea\u05d9.<\/p>\n\n\n\n<p class=\"has-background has-medium-font-size has-very-light-gray-background-color wp-block-paragraph\"><strong>\u05d4\u05de\u05d0\u05de\u05e8 \u05e9\u05e7\u05e8\u05d0\u05ea\u05d9 \u05d4\u05d9\u05d5\u05dd \u05d4\u05d8\u05e8\u05d9\u05d3 \u05d0\u05d5\u05ea\u05d9 \u05d1\u05d9\u05d5\u05ea\u05e8. \u05d0\u05e0\u05d9 \u05de\u05e8\u05d2\u05d9\u05e9 \u05e9\u05d0\u05e0\u05d9 \u05e2\u05d5\u05de\u05d3 \u05dc\u05d0\u05d1\u05d3 \u05d0\u05ea \u05d0\u05d7\u05d3 \u05d4\u05d3\u05d1\u05e8\u05d9\u05dd \u05d4\u05de\u05e8\u05ea\u05e7\u05d9\u05dd \u05d5\u05d4\u05e0\u05e4\u05dc\u05d0\u05d9\u05dd \u05d1\u05d9\u05d5\u05ea\u05e8 \u05d1\u05e2\u05d5\u05dc\u05dd \u05d4\u05e1\u05e4\u05d5\u05e8\u05d8 \u05d4\u05d0\u05de\u05e8\u05d9\u05e7\u05d0\u05d9.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05e1\u05e4\u05d5\u05e8\u05d8\u05e1 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\u05d4\u05de\u05e7\u05d5\u05e8.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05dc\u05d0 \u05e9\u05dc\u05d0 \u05d4\u05d9\u05d5 \u05dc\u05d5 \u05de\u05d1\u05e7\u05e8\u05d9\u05dd, \u05d5\u05dc\u05d0 \u05e9\u05db\u05dc \u05d7\u05d9\u05d3\u05d5\u05e9\u05d9\u05d5 \u05d4\u05ea\u05e7\u05d1\u05dc\u05d5 \u05d5\u05d4\u05d5\u05e2\u05ea\u05e7\u05d5 \u05e2&quot;\u05d9 \u05d0\u05d7\u05e8\u05d9\u05dd, \u05db\u05d2\u05d5\u05df \u05d4-SPORTS ILLUSTRATED BATHING-SUIT ISSUE \u05e9\u05d4\u05e4\u05da \u05e4\u05e2\u05dd \u05d0\u05d7\u05ea \u05d1-52 \u05e9\u05d1\u05d5\u05e2\u05d5\u05ea \u05dc\u05de\u05d9\u05df PLAYBOY \u05e2\u05dd \u05ea\u05de\u05d5\u05e0\u05d5\u05ea \u05e1\u05e7\u05e1\u05d9\u05d5\u05ea \u05e9\u05d4\u05de\u05d5\u05e0\u05d9\u05dd \u05d1\u05d9\u05e7\u05e8\u05d5 \u05db-&quot;\u05dc\u05d0 \u05de\u05ea\u05d0\u05d9\u05dd \u05dc\u05de\u05d2\u05d6\u05d9\u05df \u05e1\u05e4\u05d5\u05e8\u05d8 \u05d9\u05e7\u05e8\u05ea\u05d9&quot;, \u05d0\u05d1\u05dc \u05d1\u05e9\u05d1\u05d5\u05e2 \u05d4\u05d6\u05d4 \u05d4\u05de\u05d2\u05d6\u05d9\u05df \u05e0\u05d0\u05dc\u05e5 \u05dc\u05d4\u05e9\u05dc\u05d9\u05e9 (\u05e4\u05d9 \u05e9\u05dc\u05d5\u05e9) \u05d0\u05ea \u05de\u05e1\u05e4\u05e8 \u05d4\u05e2\u05d5\u05ea\u05e7\u05d9\u05dd, \u05d4\u05e2\u05d5\u05de\u05d3 \u05e2\u05dc 8 \u05de\u05d9\u05dc\u05d9\u05d5\u05df \u05d1\u05e9\u05d1\u05d5\u05e2.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.hawtcelebs.com\/wp-content\/uploads\/2019\/05\/anne-de-paula-in-sports-illustrated-swimsuit-2019-issue-27.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u05db\u05de\u05d4 \u05de\u05db\u05ea\u05d1\u05d9\u05d5 \u05d4\u05d9\u05d5 \u05d4\u05d2\u05d3\u05d5\u05dc\u05d9\u05dd \u05d1\u05d9\u05d5\u05ea\u05e8 \u05d1\u05e1\u05e4\u05d5\u05e8\u05d8.  \u05d2\u05d3\u05dc\u05ea\u05d9 \u05d5\u05d4\u05ea\u05e4\u05ea\u05d7\u05ea\u05d9 \u05e2\u05dc\u05d9\u05d4\u05dd. \u05db\u05de\u05d4 \u05d2\u05d3\u05dc\u05d5 \u05e2\u05dc\u05d9 \u05db\u05e9\u05d0\u05e0\u05d9 \u05d4\u05ea\u05d7\u05dc\u05ea\u05d9 \u05dc\u05db\u05ea\u05d5\u05d1 \u05d1\u05d9\u05ea\u05e8 \u05e8\u05e6\u05d9\u05e0\u05d5\u05ea, \u05d5\u05db\u05de\u05d4 \u05de\u05d4\u05dd \u05d0\u05e0\u05d9 \u05e7\u05d5\u05e8\u05d0 \u05e2\u05ea\u05d4, \u05db\u05e9\u05db\u05ea\u05d9\u05d1\u05ea \u05de\u05d0\u05de\u05e8\u05d9\u05dd \u05e9\u05d4\u05dd DEDICATED &#8211; \u05de\u05d0\u05de\u05e8\u05d9\u05dd \u05d0\u05e8\u05d5\u05db\u05d9\u05dd \u05db\u05de\u05d5 \u05db\u05dc \u05de\u05d0\u05de\u05e8 \u05d0\u05d7\u05e8\u05d5\u05df \u05e9\u05dc \u05d4\u05de\u05d2\u05d6\u05d9\u05df \u05e9\u05de\u05d0\u05d6 \u05d4\u05d9\u05d5\u05d5\u05e1\u05d3\u05d5 \u05d4\u05d9\u05d4 \u05d2\u05d5\u05dc\u05ea \u05d4\u05db\u05d5\u05ea\u05e8\u05ea \u05e9\u05dc\u05d5 &#8211; \u05e9\u05e4\u05e2\u05dd \u05db\u05ea\u05d1\u05ea\u05d9 \u05db\u05de\u05d5\u05ea\u05dd &#8211; \u05dc\u05d0 \u05d8\u05d5\u05d1\u05d9\u05dd \u05db\u05de\u05d5\u05d4\u05dd \u05d0\u05d1\u05dc \u05d0\u05d5\u05ea\u05d5 \u05e1\u05d5\u05d2 \u05e9\u05dc \u05de\u05d0\u05de\u05e8\u05d9\u05dd, \u05db\u05de\u05d5 \u05dc\u05de\u05e9\u05dc '\u05d4\u05de\u05e9\u05d7\u05e7 \u05d4\u05e8\u05d0\u05e9\u05d5\u05df \u05e2\u05dc \u05d4\u05d9\u05e8\u05d7', \u05d0\u05d5 '\u05d4\u05e7\u05e6'\u05e8 \u05d4\u05d9\u05d4 \u05de\u05e8\u05d2\u05dc' \u05e9\u05d4\u05d5\u05e4\u05d9\u05e2\u05d5 \u05d1\u05e2\u05ea\u05d5\u05e0\u05d9\u05dd \u05d5\u05d1\u05de\u05d2\u05d6\u05d9\u05e0\u05d9\u05dd \u05e9\u05dc \u05d9\u05de\u05d9 \u05e9\u05e9\u05d9 \u05d1\u05e2\u05ea\u05d5\u05e0\u05d9\u05dd \u05e9\u05db\u05ea\u05d1\u05ea\u05d9 \u05d1\u05d4\u05dd, \u05d4\u05dd \u05db\u05d1\u05e8 \u05de\u05d0\u05d7\u05d5\u05e8\u05d9. \u05d0\u05e0\u05d9 \u05de\u05d3\u05d1\u05e8 \u05e2\u05dc \u05d4\u05de\u05d0\u05de\u05e8\u05d9\u05dd \u05e9\u05dc\u05d9 \u05e9\u05d4\u05d9\u05d5 \u05e4\u05e2\u05dd \u05d1\u05e9\u05e2\u05e8\u05d9 \u05d4\u05de\u05d2\u05d6\u05d9\u05e0\u05d9\u05dd \u05e9\u05dc \u05d9\u05d5\u05dd \u05e9\u05e9\u05d9 \u05d1-'\u05d7\u05d3\u05e9\u05d5\u05ea', '\u05d9\u05d3\u05d9\u05e2\u05d5\u05ea \u05d0\u05d7\u05e8\u05d5\u05e0\u05d5\u05ea', \u05d5'\u05de\u05e2\u05e8\u05d9\u05d1', \u05e9\u05e8\u05d1\u05d9\u05dd \u05de\u05d4\u05dd \u05d4\u05db\u05e0\u05e1\u05ea\u05d9 \u05dc\u05e1\u05e4\u05e8\u05d9 &quot;\u05d7\u05d9\u05e6\u05d9\u05dd \u05d5\u05d1\u05d5\u05e0\u05d1\u05d5\u05e0\u05d9\u05dd&quot;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d0\u05d6\u05db\u05d9\u05e8 \u05e8\u05e7 \u05db\u05de\u05d4 \u05de\u05d2\u05d3\u05d5\u05dc\u05d9 \u05d4\u05db\u05ea\u05d1\u05d9\u05dd \u05e9\u05dc \u05d4\u05de\u05d2\u05d6\u05d9\u05df \u05e9\u05d0\u05ea \u05e9\u05de\u05dd \u05d0\u05d5\u05dc\u05d9 \u05d0\u05e4\u05d9\u05dc\u05d5 \u05db\u05de\u05d4 \u05de\u05db\u05dd \u05de\u05db\u05d9\u05e8\u05d9\u05dd (\u05de\u05ea\u05d5\u05da 100 \u05d5\u05d9\u05d5\u05ea\u05e8 \u05e9\u05d0\u05e0\u05d9 \u05d9\u05db\u05d5\u05dc \u05dc\u05d3\u05e7\u05dc\u05dd \u05d0\u05e4\u05d9\u05dc\u05d5 \u05e9\u05d6\u05db\u05e8\u05d5\u05e0\u05d9 \u05de\u05ea\u05d7\u05d9\u05dc \u05dc\u05d1\u05d2\u05d5\u05d3 \u05d1\u05d9) \u05db\u05de\u05d5 \u05e4\u05e8\u05e0\u05e7 \u05d3\u05d9\u05e4\u05d5\u05e8\u05d3, \u05d2'\u05d5\u05df \u05e4\u05e4\u05e8\u05e0\u05d9\u05e7, \u05d2'\u05d5\u05e8\u05d2' \u05e4\u05dc\u05d9\u05de\u05e4\u05d8\u05d5\u05df, \u05e8\u05d9\u05e7 \u05e8\u05d9\u05d9\u05dc\u05d9, \u05d2\u05d0\u05e8\u05d9 \u05e1\u05de\u05d9\u05ea', \u05e8\u05d9\u05e7 \u05d8\u05e0\u05d3\u05dc\u05e8, \u05d3\u05df \u05d2'\u05e0\u05e7\u05d9\u05e0\u05e1, \u05e4\u05d9\u05d8\u05e8 \u05d2\u05de\u05d5\u05df, \u05d2'\u05e7 \u05de\u05e7\u05de\u05d5\u05dc\u05df, \u05db\u05e8\u05d9\u05e1 \u05d1\u05dc\u05d0\u05e8\u05d3, \u05ea\u05d5\u05dd \u05d5\u05d5\u05e8\u05d3\u05d5\u05e6'\u05d9, \u05dd\u05d9\u05d8\u05e8 \u05e7\u05d9\u05e0\u05d2, \u05d0\u05d5 \u05e7\u05e8\u05d9 \u05e7\u05d9\u05e8\u05e4\u05d8\u05e8\u05d9\u05e7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d0\u05d7\u05d3 \u05de\u05d4\u05d3\u05d1\u05e8\u05d9\u05dd \u05d4\u05d9\u05e7\u05e8\u05ea\u05d9\u05d9\u05dd \u05d1\u05e1\u05e4\u05d5\u05e8\u05d8 \u05d4\u05d5\u05d0 &quot;\u05dc\u05e2\u05e9\u05d5\u05ea \u05d0\u05ea '\u05e2\u05de\u05d5\u05d3 \u05d4\u05e9\u05e2\u05e8' \u05e9\u05dc \u05d4\u05de\u05d2\u05d6\u05d9\u05df. \u05d6\u05d5\u05d4\u05d9 \u05d7\u05d2\u05d9\u05d2\u05d4 \u05dc\u05e0\u05d9\u05d1\u05d7\u05e8. \u05d4\u05e0\u05d4 \u05e7\u05e6\u05ea \u05e1\u05d8\u05d8\u05d9\u05e1\u05d8\u05d9\u05e7\u05d4:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Most covers by athlete, 1954\u20132016<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><th>Athlete<\/th><th>Sport<\/th><th>Number of covers<\/th><\/tr><tr><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Michael_Jordan\">Michael Jordan<\/a><\/td><td>Basketball<\/td><td>50<\/td><\/tr><tr><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Muhammad_Ali\">Muhammad Ali<\/a><\/td><td>Boxing<\/td><td>40<\/td><\/tr><tr><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/LeBron_James\">LeBron James<\/a><\/td><td>Basketball<\/td><td>25<\/td><\/tr><tr><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Tiger_Woods\">Tiger Woods<\/a><\/td><td>Golf<\/td><td>24<\/td><\/tr><tr><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Magic_Johnson\">Magic Johnson<\/a><\/td><td>Basketball<\/td><td>23<\/td><\/tr><tr><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Kareem_Abdul-Jabbar\">Kareem Abdul-Jabbar<\/a><\/td><td>Basketball<\/td><td>22<\/td><\/tr><tr><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Tom_Brady\">Tom Brady<\/a><\/td><td>Football<\/td><td>20<\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Most covers by team, 1954&nbsp;\u2013 May 2008<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><th>Team<\/th><th>Sport<\/th><th>Number of covers<\/th><\/tr><tr><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Los_Angeles_Lakers\">Los Angeles Lakers<\/a><\/td><td>Basketball<\/td><td>67<\/td><\/tr><tr><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/New_York_Yankees\">New York Yankees<\/a><\/td><td>Baseball<\/td><td>65<\/td><\/tr><tr><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/St._Louis_Cardinals\">St. Louis Cardinals<\/a><\/td><td>Baseball<\/td><td>49<\/td><\/tr><tr><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Dallas_Cowboys\">Dallas Cowboys<\/a><\/td><td>Football<\/td><td>48<\/td><\/tr><tr><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Boston_Red_Sox\">Boston Red Sox<\/a><\/td><td>Baseball<\/td><td>46<\/td><\/tr><tr><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Chicago_Bulls\">Chicago Bulls<\/a><\/td><td>Basketball<\/td><td>45<\/td><\/tr><tr><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Boston_Celtics\">Boston Celtics<\/a><\/td><td>Basketball<\/td><td>44<\/td><\/tr><tr><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Los_Angeles_Dodgers\">Los Angeles Dodgers<\/a><\/td><td>Baseball<\/td><td>40<\/td><\/tr><tr><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Cincinnati_Reds\">Cincinnati Reds<\/a><\/td><td>Baseball<\/td><td>37<\/td><\/tr><tr><td><a href=\"https:\/\/en.wikipedia.org\/wiki\/San_Francisco_49ers\">San Francisco 49ers<\/a><\/td><td>Football<\/td><td>33<\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Most covers by sport, 1954\u20132009<\/strong><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><th>Sport<\/th><th>Number of covers<\/th><\/tr><tr><td>Baseball-MLB<\/td><td>628<\/td><\/tr><tr><td>Pro Football-NFL<\/td><td>550<\/td><\/tr><tr><td>Pro Basketball-NBA<\/td><td>325<\/td><\/tr><tr><td>College Football<\/td><td>202<\/td><\/tr><tr><td>College Basketball<\/td><td>181<\/td><\/tr><tr><td>Golf<\/td><td>155<\/td><\/tr><tr><td>Boxing<\/td><td>134<\/td><\/tr><tr><td>Hockey<\/td><td>100<\/td><\/tr><tr><td>Track and Field<\/td><td>99<\/td><\/tr><tr><td>Tennis<\/td><td>78<\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\">**********************************<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d4\u05e7\u05e8\u05d9\u05d0\u05d4 \u05e9\u05dc \u05d4\u05de\u05d0\u05de\u05e8 \u05d4\u05de\u05ea\u05d0\u05e8 \u05d0\u05ea \u05de\u05d4 \u05e9\u05e7\u05d5\u05e8\u05d4 \u05d1\u05de\u05d2\u05d6\u05d9\u05df \u05d0\u05e8\u05d5\u05db\u05d4 \u05d5\u05dc\u05d0 \u05e7\u05dc\u05d4. \u05d0<strong>\u05e0\u05d9 \u05de\u05de\u05dc\u05d9\u05e5 \u05d0\u05d5\u05ea\u05d4 \u05e8\u05e7 \u05dc\u05de\u05e2\u05d5\u05e0\u05d9\u05d9\u05e0\u05d9\u05dd \u05d1\u05d0\u05de\u05ea \u05d1-SPORTS JOURNALISM.<\/strong> \u05db\u05e0\u05e8\u05d0\u05d4 \u05e9\u05e2\u05d5\u05dc\u05dd \u05d4\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8, \u05d4\u05e1\u05de\u05e8\u05d8\u05e4\u05d5\u05df, \u05d5\u05d4\u05e2\u05d5\u05dc\u05dd \u05d4\u05d7\u05d3\u05e9 \u05d1\u05d5 \u05d0\u05e0\u05d5 \u05d7\u05d9\u05d9\u05dd \u05d4\u05d5\u05e8\u05e1\u05d9\u05dd \u05db\u05dc \u05d7\u05dc\u05e7\u05d4 \u05d8\u05d5\u05d1\u05d4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05e2\u05ea\u05d4 \u05d4\u05d4\u05e8\u05e1 \u05de\u05d2\u05d9\u05e2 \u05e2\u05d3 \u05e1\u05e4\u05d5\u05e8\u05d8\u05e1 \u05d0\u05d9\u05dc\u05d5\u05e1\u05d8\u05e8\u05d9\u05d9\u05d8\u05d3, \u05d0\u05d7\u05ea \u05d4\u05e4\u05d9\u05e0\u05d5\u05ea \u05d4\u05e0\u05d4\u05d3\u05e8\u05d5\u05ea \u05e9\u05d4\u05e6\u05dc\u05d9\u05d7\u05d5 \u05dc\u05e9\u05e8\u05d5\u05d3. \u05e2\u05d3 \u05e2\u05ea\u05d4. \u05d0\u05e0\u05d9 \u05de\u05e8\u05d2\u05d9\u05e9 \u05d0\u05d5\u05d1\u05d3\u05df \u05e9\u05da \u05d1\u05df \u05de\u05e9\u05e4\u05d7\u05d4 \u05e7\u05e8\u05d5\u05d1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d4\u05e0\u05d4:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/deadspin.com\/c\/journalismism\"><strong>JOURNALISMISM<\/strong><\/a><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><a href=\"https:\/\/deadspin.com\/inside-themavens-plan-to-turn-sports-illustrated-into-a-1838756286\">Inside TheMaven's Plan To Turn&nbsp;<em>Sports Illustrated<\/em>&nbsp;Into A Rickety Content Mill<\/a><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/kinja.com\/laurawagner1\">Laura Wagner<\/a>,&nbsp;<a href=\"https:\/\/kinja.com\/david-roth\">David Roth<\/a>,&nbsp;and&nbsp;<a href=\"https:\/\/kinja.com\/kelseymckinney\">Kelsey McKinney<\/a><a href=\"https:\/\/deadspin.com\/inside-themavens-plan-to-turn-sports-illustrated-into-a-1838756286\">10\/04\/19 2:53PM<\/a>\u2022<a href=\"https:\/\/deadspin.com\/tag\/sports-illustrated\">Filed to:SPORTS ILLUSTRATED<\/a>183.0K9<a href=\"https:\/\/facebook.com\/sharer.php?u=https%3A%2F%2Fdeadspin.com%2Finside-themavens-plan-to-turn-sports-illustrated-into-a-1838756286%3Futm_medium%3Dsharefromsite%26utm_source%3D_facebook\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/twitter.com\/share?text=Inside%20TheMaven%27s%20Plan%20To%20Turn%20Sports%20Illustrated%20Into%20A%20Rickety%20Content%20Mill&amp;amp;url=https%3A%2F%2Fdeadspin.com%2Finside-themavens-plan-to-turn-sports-illustrated-into-a-1838756286%3Futm_medium%3Dsharefromsite%26utm_source%3D_twitter\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"mailto:?subject=Inside%20TheMaven%27s%20Plan%20To%20Turn%20Sports%20Illustrated%20Into%20A%20Rickety%20Content%20Mill&amp;body=https%3A%2F%2Fdeadspin.com%2Finside-themavens-plan-to-turn-sports-illustrated-into-a-1838756286%253Futm_medium%3Dsharefromsite%2526utm_source%3D_email%26utm_campaign=top\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/deadspin.com\/inside-themavens-plan-to-turn-sports-illustrated-into-a-1838756286\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"http:\/\/www.hoops.co.il\/wp-content\/uploads\/2019\/11\/image.gif\" alt=\"\" class=\"wp-image-174041\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now that&nbsp;<em>Sports Illustrated<\/em>\u2019s three owners, Meredith Corp., Authentic Brands Group, and TheMaven, have completed the&nbsp;<a href=\"https:\/\/deadspin.com\/sports-illustrated-cancels-dreaded-transition-meetings-1838743478\">callous layoff<\/a>&nbsp;of&nbsp;<a href=\"https:\/\/deadspin.com\/sports-illustrated-eventually-holds-transition-meeting-1838752787\">half of&nbsp;<em>Sports Illustrated<\/em>\u2019s newsroom<\/a>&nbsp;and finalized a deal that gives control of the publication to TheMaven, a wannabe tech company helmed by&nbsp;<a href=\"https:\/\/deadspin.com\/sports-illustrateds-media-operations-pawned-off-to-unpr-1835588571\">notorious scumbags Ross Levinsohn and James Heckman<\/a>, the future of&nbsp;<em>Sports Illustrated<\/em>&nbsp;is coming into focus. It\u2019s not pretty.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TheMaven, which instigated the&nbsp;<a href=\"https:\/\/deadspin.com\/sports-illustrated-eventually-holds-transition-meeting-1838752787\">tortured<\/a>&nbsp;layoffs of dozens of people on Thursday, claims it will continue to carry on&nbsp;<em>Sports Illustrated<\/em>\u2019s tradition of high-quality journalism while simultaneously launching hundreds of content farms to churn out \u201clocal sports news.\u201d It will use a model similar to that of the&nbsp;<a href=\"https:\/\/deadspin.com\/how-sb-nation-profits-off-an-army-of-exploited-workers-1797653841\">SB Nation team sites<\/a>, now the subject of two federal&nbsp;<a href=\"https:\/\/deadspin.com\/former-sb-nation-site-manager-files-lawsuit-against-vox-1798715721\">collective action lawsuits<\/a>; FanSided,&nbsp;<em>Sports Illustrated<\/em>\u2019s&nbsp;<a href=\"https:\/\/deadspin.com\/fansided-sports-illustrateds-slimy-appendage-reeks-of-1828725739\">last exploitative appendage<\/a>; and Rivals.com and Scout.com, irrelevant and failed ventures, respectively, that were both championed by Levinsohn and Heckman in the early 2000s.ADVERTISING<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hp.teads.com\/?utm_source=inread&amp;utm_medium=credits&amp;utm_campaign=invented%20by%20teads\" rel=\"noreferrer noopener\" target=\"_blank\">inRead&nbsp;invented by Teads<\/a><\/p>\n\n\n\n<figure><iframe><\/iframe><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As foolish as it may seem, the broverlords in charge of the venerated&nbsp;<em>Sports Illustrated<\/em>&nbsp;brand are dusting off the same bad idea yet again: TheMaven wants to build out a network of&nbsp;<em>SI<\/em>-branded Maven \u201cteam communities\u201d that will drive traffic through a combination of cynical SEO ploys, news aggregation, and low-paid and unpaid labor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn\u2019t the first time that Levinsohn, now the CEO of&nbsp;<em>Sports Illustrated,<\/em>&nbsp;has tried to impose this particular terrible and exploitative idea on a newsroom. Back in 2017, as the newly installed publisher of the 138-year-old&nbsp;<em>Los Angeles Times,&nbsp;<\/em>Levinsohn attempted to turn the paper into a contributor network, but his plan was ultimately nixed after he was placed on administrative leave due to allegations of sexual harassment. Two years later with&nbsp;<em>Sports Illustrated<\/em>, Levinsohn is getting a second chance at ruining a prestigious publication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In conversations with Deadspin, several sources who were pitched jobs running Maven team sites under&nbsp;<em>Sports Illustrated&nbsp;<\/em>branding described a bleak scenario. They said they were told they would earn between $25,000 and $30,000 per year, with vague opportunities to make extra money by hitting \u201ctraffic bonuses.\u201d They would be expected to post three \u201cnews videos\u201d per day to their site\u2014they were to wear Maven polo shirts in these videos\u2014as well as hundreds of posts per month. The message was clear: Quantity over quality. Prospective Maven \u201cpartners\u201d were told by company execs that if they had trouble creating enough content, they should go to the nearest college and find eager young students who would write for free. These Maven partners would also be required to register themselves as an LLC, presumably so TheMaven would avoid any SB Nation\u2013like legal liability for misclassifying workers as independent contractors instead of employees. Multiple sportswriters, all of whom spoke to Deadspin about their experiences with TheMaven on the condition of anonymity for fear of retribution, compared the company\u2019s executives to \u201csnake oil salesmen.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The situation described by these sources is further fleshed out by a 60-minute video and slideshow presentation and a \u201cMaven coalition partner contract\u201d that have been obtained by Deadspin. This presentation was shown to potential recruits for the new Maven&nbsp;<em>SI<\/em>&nbsp;venture, and it details exactly how the people now in charge of&nbsp;<em>Sports Illustrated<\/em>&nbsp;plan on turning it into the sort of volume-driven content farm that ruled the web a dozen or so tweaks of the Google algorithm ago.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">The executives now in charge of&nbsp;<em>Sports Illustrated<\/em>&nbsp;don\u2019t see any problem with gutting and reinventing a revered publication because they don\u2019t believe anyone is actually a fan of the magazine. Here\u2019s what TheMaven COO Bill Sornsin said in the hour-long presentation on the company\u2019s plan:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cSports Illustrated&nbsp;<\/em>is known for its iconic brand, award-winning journalists, amazing longform stories, great videos, and apparently there\u2019s something to do with swimsuits that I don\u2019t fully understand. [&#8230;] What\u2019s new, though, is the recognition\u2014and, you know, we kind of pioneered this with the original Rival and Scout networks\u2014is that nobody is actually a fan of ESPN or&nbsp;<em>Sports Illustrated<\/em>. They\u2019re a fan of the New York Giants, or the Iowa Hawkeyes or what have you. They\u2019re a fan of their team. And therefore it\u2019s, you know, their interest is intense and it\u2019s not actually possible, as ESPN has discovered and adjusted to recently, its not actually possible to cover the Iowa Hawkeyes in depth unless you\u2019ve got an entrepreneur on the ground in Iowa City covering it intensely. Same is true for the Arizona Cardinals, the Washington Huskies, you name it. What fans want is way deeper than what any national site will ever provide with a centralized staff. So our vision, and this is where you come in, is that entrepreneurs run these team-specific sites. People who are all Hawkeyes all the time or all Jets all the time. And are covering their team on an intense basis, and equally importantly are fostering an intense community of fans who come back to the site everyday.\u201d<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">These are high expectations for people being paid less than $15 per hour, who have no benefits or security, and who don\u2019t get additional money to travel with the teams they cover. Still, some aspiring writers and established journalists with other gigs were curious about the opportunity. That curiosity didn\u2019t last long.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThey were selling a content mill,\u201d said one source who spoke to TheMaven about running a team site. \u201cIt was pretty obvious.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When another source was first contacted by an editor from&nbsp;<em>Sports Illustrated<\/em>&nbsp;about becoming a beat writer for an NBA team, he was interested. Then he spoke to TheMaven SVP of business development Mark Pattison and watched a version of the presentation obtained by Deadspin.\u201cThey were selling a content mill,\u201d said one source who spoke to TheMaven about running a site. \u201cIt was pretty obvious.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI watched the presentation and it became clear that they\u2019re all about volume and pumping out cheap click-bait stuff,\u201d he said. \u201cI don\u2019t think it was Mark, but another Maven guy [on the call] was like, \u2018Yeah if you need help with volume you could go on college campuses and solicit free help.\u2019\u201d Another source confirmed that this advice was given during the presentation he watched.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All the sources said that it was clear that \u201cbeat writer\u201d was not the appropriate description for the job they were being asked to do, which also included moderating comments on the site, selling advertisements, and managing and promoting \u201cpremium subscriptions\u201d for their site. The emphasis on video was also a turn-off for some writers; TheMaven executives, parroting one of the most frequently repeated canards in media, claimed that video should be a high priority because \u201cvideo monetizes at a much higher rate.\u201d For one source, the final straw came when they were told they would have to register as an LLC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis is not as simple as being an independent contractor,\u201d the person said. \u201cIt\u2019s a requirement to be an LLC.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A different source confirmed the LLC requirement, saying that the exec he talked to slipped it in as a \u201cside note.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHe was like, \u2018Yeah, so if you\u2019re ready to go we\u2019ll have you set up an LLC,\u2019\u201d the source said, adding that the offer came with no benefits. \u201cAnd no outside financial editorial support. No money to travel with the team or anything.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curiously, the LLC registration was not always a part of the pitch Maven \u201cpartners\u201d received. One source who spoke to Deadspin said he was approached by Pattison in April 2019, before the&nbsp;<em>Sports Illustrated<\/em>&nbsp;sale was part of the conversation, at least publicly (Meredith entertained an offer from TheMaven and Junior Bridgeman before selling to ABG). This person said he was offered only $12,000 per year, and that Pattison said nothing about an LLC. The source also noted that at that time, TheMaven was touting its&nbsp;<a href=\"https:\/\/defensemaven.io\/bluelivesmatter\/\">Blue Lives Matter site<\/a>&nbsp;as an example of success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s unclear whether the increased pay and LLC requirement made their way into later versions of the presentation as a result of ABG and&nbsp;<em>SI<\/em>\u2019s involvement with TheMaven.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sornsin said in the 60-minute pitch that sometimes&nbsp;<em>Sports Illustrated<\/em>&nbsp;national staff would \u201cpick up a story\u201d and put a \u201cnational spin on it,\u201d but that they would link back to the team sites in those cases. He said this \u201ctechnique\u201d worked really well for Fox Sports and Scout, which elides the fact that&nbsp;<a href=\"https:\/\/digiday.com\/media\/scout-media-failure\/\">Scout was a failure<\/a>&nbsp;and that Fox Sports&nbsp;<a href=\"https:\/\/deadspin.com\/the-future-of-fox-sports-is-a-snake-eating-its-tail-sh-1796466045\">gave up on its digital presence<\/a>&nbsp;years ago. Sornsin said that this is \u201cgreat for everybody\u201d because \u201cit gives&nbsp;<em>SI<\/em>&nbsp;more depth and it gives YOU more exposure and more traffic, and to the user it gives them that really in-depth team coverage that they\u2019re never going to get from a national site.\u201d<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From here, Sornsin delved into his explanation of the soon-to-be-launched \u201ccontributor flow,\u201d a casually dystopian wrinkle that amounts to random internet commenters and SEO robots writing stories for&nbsp;<em>Sports Illustrated<\/em>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThere\u2019s another site you\u2019ve never heard of that\u2019s huge, in the 50 million monthly unique range, called HubPages. And their model is a contributor model where anyone can submit a story and they have a small team of editors and SEO experts that will run your story through some automation, make some human edits, and they\u2019ll put it out on one of their sites and if it picks up significant traffic from Google, you\u2019ll actually get paid. But you can do it on a piecework basis. You\u2019re not running a site, you\u2019re just submitting stories. You can do one a year or you can do, you know, seven stories a week. People make real money on HubPages. They have this technology and protocol that make stories absolute gold to Google on SEO.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Sornsin gestured at explaining the strategy, saying that they would be \u201cpointing that HubPages pipeline towards the sports network.\u201d He characterized this as a benefit of joining TheMaven, telling the prospective writers that these \u201cfinely curated stories\u201d were a boon that would count towards their site\u2019s traffic, and that they would get this perk for free as part of TheMaven.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the part of the presentation where TheMaven unveiled a pyramid diagram of the three levels of contributors. At the very top, sits the small (and thanks to this week\u2019s layoffs, much smaller) staff of&nbsp;<em>Sports Illustrated<\/em>&nbsp;proper. In the middle are the people making $25,000 a year to do a full-time reporting job, plus a full-time editing job plus a full-time sales job, and run a website. At the very bottom, doing the largest portion of the traffic-generating work, is anyone with internet access who can submit \u201cstories\u201d to HubPages, where they will be mangled into an SEO wet dream.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"http:\/\/www.hoops.co.il\/wp-content\/uploads\/2019\/11\/image-1.gif\" alt=\"\" class=\"wp-image-174042\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For some of the writers that bought the pitch and believed they were signing on at&nbsp;<em>Sports Illustrated<\/em>, Thursday\u2019s news about the layoffs was both puzzling and painful. They\u2019d believed they were signing on with one of the most respected sports journalism outfits in the industry, and many had proudly updated their LinkedIn accounts and Twitter bios to reflect that; to work for&nbsp;<em>Sports Illustrated<\/em>, even on the website, is to have worked for the same magazine that paid not just contemporary heavy-hitters like S.L. Price and Rohan Nadkarni,&nbsp;<a href=\"https:\/\/www.si.com\/extra-mustard\/2013\/02\/18\/the-15-coolest-writers-you-never-knew-wrote-for-sports-illustrated\">but also<\/a>&nbsp;William Faulkner, Robert Frost, John Steinbeck, and Jack Kerouac. They found out that they were not joining up to advance&nbsp;<em>Sports Illustrated<\/em>\u2019s tradition halfway through its seventh decade, but instead becoming foot soldiers in TheMaven\u2019s campaign to turn a prestigious magazine into a spam-swamp. For some, what had been a moment of professional pride slid quickly into something much more like guilt.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMy intention was growth, being someone who has just contributed to his personal blog and a few minor sites over the past [few] years,\u201d one newly hired TheMaven contributor said. \u201cI would never want to step in place of someone that was done wrong\u2026 [I] hope everyone is able to find work quickly, and would trade spots with them immediately if I could. Especially if it meant to give them back what they had.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">The strategy Ross Levinsohn brings to&nbsp;<em>Sports Illustrated<\/em>&nbsp;already failed once. In August of 2017, Levinsohn was installed as the publisher of&nbsp;<em>The Los Angeles Times<\/em>. Sources who were employed there at the time say they were optimistic. He didn\u2019t seem like a real news aficionado, and they were skeptical of exactly how he\u2019d ended up as publisher, but he\u2019d done a stint at Yahoo. They wanted to believe things would get better. Almost immediately, their optimism was challenged. Levinsohn\u2019s first major hire was Lewis D\u2019vorkin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before being hired as Editor-in-Chief of the&nbsp;<em>LA Times<\/em>&nbsp;by Levinsohn, D\u2019vorkin had worked at Forbes, where he famously cowed to pressure from Google and required now&nbsp;<em>New York Times<\/em>&nbsp;reporter&nbsp;<a href=\"https:\/\/gizmodo.com\/yes-google-uses-its-power-to-quash-ideas-it-doesn-t-li-1798646437\">Kashmir Hill to pull an article<\/a>&nbsp;that the tech giant deemed \u201cproblematic.\u201d Immediately upon landing at the&nbsp;<em>LA Times<\/em>, sources tell Deadspin<em>,&nbsp;<\/em>it became obvious D\u2019Vorkin would continue the same behavior. He held an all-hands meeting to scold the staff for a series about&nbsp;<a href=\"https:\/\/www.latimes.com\/projects\/la-fi-disney-anaheim-deals\/\">Disney\u2019s domination of the city of Anaheim<\/a>&nbsp;and then, when that meeting inevitably leaked to the&nbsp;<em>New York Times<\/em>, held another one at which he called whoever had recorded the previous meeting&nbsp;<a href=\"https:\/\/www.cjr.org\/business_of_news\/la-times-lewis-dvorkin.php\">\u201cmorally bankrupt.\u201d<\/a>&nbsp;Both D\u2019vorkin and Levinsohn, within a month, had completely lost the support and faith of their newsroom. Employees continued their efforts to unionize.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By the time the union vote began, Levinsohn\u2019s plan had imploded. In early January 2018, he gave a speech at a financial conference outlining his plans for the newsroom. In it, he used the same version of a pyramid seen in TheMaven presentation. He intended to shift the company to a contributor network program:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That same week, Huffington Post disassembled their contributor network, stating that the construction \u201cnow threatens, with the tsunami of false information we all face daily, to undermine democracy.\u201d Sources from the&nbsp;<em>Los Angeles Times<\/em>&nbsp;say that they remained open-minded, because they wanted the newsroom to be profitable. They also understood, however, that Levinsohn\u2019s plan was not only outdated, but had already proven ineffective and irresponsible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Levinsohn was placed on administrative leave on January 19, 2018, the day before the&nbsp;<em>Los Angeles Times<\/em>&nbsp;newsroom unionized. He never got around to implementing his contributor network scheme because of an&nbsp;<a href=\"https:\/\/www.npr.org\/2018\/01\/18\/578612534\/accusations-of-frat-house-behavior-trail-la-times-publisher-s-career\">NPR report outlining his past sexual harassment allegations<\/a>, which someone put a great deal of effort into&nbsp;<a href=\"https:\/\/twitter.com\/daviduberti\/status\/1004479593611481089?lang=en\">scrubbing from his Wikipedia page<\/a>. NPR\u2019s report also links him directly to his new business partner at&nbsp;<em>Sports Illustrated<\/em>: James Heckman, the CEO of TheMaven.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s most telling about that presentation pyramid is the phrase in bold lettering at the top: \u201cGravitas with Scale.\u201d Levinsohn was heard by several&nbsp;<em>LA Times<\/em>&nbsp;employees using this phrase in the newsroom, and it provides some insight to his strategy. Levinsohn wants a brand that has established itself already (like&nbsp;<em>Sports Illustrated)&nbsp;<\/em>with a built-in readership. With a publication like that in hand, he can then start throwing around the word \u201cscale,\u201d a maneuver beloved by Silicon Valley types who want VC investors to come running.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the presentation to TheMaven contributors, Bill Sornsin said:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cSo if you\u2019ve got the scale and you\u2019ve got the tech you still gotta get the deal done, and to get the deal done you have to have the contacts and know who\u2019s who and who the decision maker is at a given advertiser or agency. So between James Heckman, Ross Levinsohn, Andrew Kraft, and some others who you saw in the mug shot lineup, none of whom are actually in jail now by the way, the head of each agency has ether worked for one of those people or vice versa, or were in each other weddings at some point. And relationships still matter and our team knows everybody so we can get those deals done and we are getting those deals done.\u201d<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">It has been previously reported that most of Ross Levinsohn\u2019s \u201cdealmaking\u201d at Yahoo&nbsp;<a href=\"https:\/\/www.npr.org\/2018\/01\/18\/578612534\/accusations-of-frat-house-behavior-trail-la-times-publisher-s-career\">took the form of extravagant parties<\/a>. He rented yachts and filled them with bikini-clad women to woo investors. Yahoo paid for a vacation home for Heckman and Levinsohn in the Hamptons to entertain clients. Yahoo purchased a digital advertising network that Heckman and Levinsohn founded for $28 million dollars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/deadspin.com\/sports-illustrateds-media-operations-pawned-off-to-unpr-1835588571\">Heckman and Levinsohn have been linked for most of their careers<\/a>. They\u2019ve bought companies from each other for large sums and then paid each other for the favor. Together, they wooed Tronc, where Levinsohn was still being paid as a consultant after his leave of absence for sexual harassment allegations from the&nbsp;<em>Los Angeles Times,<\/em>&nbsp;to&nbsp;<a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/894871\/000114420416128367\/v450609_ex10-1.htm\">invest in TheMaven.<\/a>&nbsp;\u201cIt\u2019s way, way worse to know that you were laid off and the people who run this place you love are going to ruin it.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are the men who now run&nbsp;<em>Sports Illustrated<\/em>\u2014dealmasters who call their site managers \u201centrepreneurs,\u201d and who have built their site design around some bastardized version of Facebook. \u201cIt sucks to be laid off, but it happens in this industry to almost everyone,\u201d a now-former&nbsp;<em>Sports Illustrated<\/em>&nbsp;employee says. \u201cBut it\u2019s one thing to be laid off because you aren\u2019t profitable or whatever. It\u2019s way, way worse to know that you were laid off and the people who run this place you love are going to ruin it.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In June, a financial services company called B. Riley Financial&nbsp;<a href=\"https:\/\/www.choate.com\/insights\/b-riley-financial-provides-financing-to-maven-for-acquisition-of-thestreet.html\">provided TheMaven with a $20 million term loan<\/a>. When asked if he was aware of Levinsohn and Heckman\u2019s past business dealings and personal conduct before providing the loan, B. Riley CEO Andy Moore declined to comment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deadspin messaged Ross Levinsohn, James Heckman, and Mark Pattison with several questions about their plan for&nbsp;<em>SI<\/em>. They included: Why are the \u201centrepreneurs\u201d required to register as LLCs? Who will edit the posts on the Maven team sites? Will the work there be held to SI\u2019s standard? Is $25,000 per year, or about $13 an hour, fair pay for the job described to potential Maven \u201centrepreneurs\u201d? How is the strategy being implemented at&nbsp;<em>SI<\/em>&nbsp;different from the strategy presented and planned for the&nbsp;<em>Los Angeles Times<\/em>? Deadspin also gave TheMaven the chance to respond to sources\u2019 claims that they are building a \u201ccontent mill\u201d with a focus on \u201cquantity over quality,\u201d using \u201csnake oil salesmen\u201d techniques. Levinsohn asked for more time to answer the questions and Deadspin granted him another hour. However, before the hour was even up, Deadspin received an email from TheMaven\u2019s spokesman Greg Witter saying they would not be able to meet the deadline and will be releasing a statement later.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">When reporters from the&nbsp;<a href=\"https:\/\/www.washingtonpost.com\/sports\/2019\/10\/03\/sports-illustrated-shaken-by-major-layoffs-massive-reorganization\/\"><em>Washington Post<\/em>&nbsp;called Jamie Salter<\/a>, the head of the Authentic Brands Group and owner of&nbsp;<em>Sports Illustrated<\/em>, on Thursday afternoon, \u201che described the situation at the magazine as \u2018awesome.\u2019\u201d There were some obvious reasons to take issue with this answer, since he gave it mere hours after a day full of head-fakes and delays to the \u201ctransition meetings\u201d where half of the organization\u2019s newsroom was laid off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Authentic Brands Group, which generally licenses things like Muhammad Ali\u2019s face and autograph, had purchased&nbsp;<em>Sports Illustrated<\/em>&nbsp;as a distressed asset in May for $110 million; neither ABG executives nor executives from TheMaven were present for the layoffs. That unpleasant job fell to the bosses at Meredith Corp., the august publishing concern that sold&nbsp;<em>Sports Illustrated<\/em>&nbsp;to ABG. Salter and the people behind TheMaven stayed focused on what they have been focused on\u2014the awesome stuff, mostly, and what lies ahead in the future. In Salter\u2019s estimation, that future is bright. \u201cI can only tell you that we buy troubled companies that we think there\u2019s enormous amount of value in the intellectual property in,\u201d Salter told the&nbsp;<em>Post<\/em>, articulately. Salter, who giddily dreamed about&nbsp;<a href=\"https:\/\/deadspin.com\/sports-illustrated-bosses-insist-to-staff-that-being-so-1835067387\"><em>SI<\/em>-branded medical clinics<\/a>&nbsp;just months ago, went on:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWe\u2019re also living in a digital world, and I don\u2019t want to blame anyone because it takes a lot of people to run a business. But it takes a leader to build a business. And at the end of the day whoever has been leading this company for the last seven years, in my opinion, they fell behind. ABG has been successful because we\u2019re laser-focused on social media, on influencers, on product and design. And we\u2019re laser-focused on localizing product for each market, and we\u2019ve invested the money and resources in those people for those markets.\u201d<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This approach, which we might call The Extremely Wide Laser, is not done any favors by Salter\u2019s inability to speak clearly, but the general idea is visible somewhere under or within all that C-suite patois and business-boy blustering. If you were on the internet in 2011, or 2009, it will be familiar. The jargon changes with the times, but the cretinous and exploitative principles stay the same.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On Thursday night, the&nbsp;<em>SI<\/em>&nbsp;staffers who had not been laid off attended an hours-long meeting with Levinsohn and Heckman. While staffers pushed the duo for answers about how the contributor network would be expected to meet&nbsp;<em>SI<\/em>\u2019s standards and questioned their single-minded&nbsp;focus on SEO and cheap work produced at high volume, Levinsohn and Heckman alternately swaggered and dodged. They emphasized that staffers were going to be offered competitive pay and stock options, and Levinsohn did his best to empathize with what was not an especially welcoming room. \u201cI learned from Chris and Mark, who aren\u2019t here any longer, how they\u2019ve navigated with all of you what has been the equivalent of three or four tours of duty in a war,\u201d Levinsohn said. \u201cThat\u2019s how tough I know it\u2019s been. Our job is to give you the tools and the opportunity that past management hasn\u2019t.\u201d Levinsohn, who was joined onstage by Heckman and newly promoted co-editors-in-chief Steve Cannella and Ryan Hunt, told the survivors that&nbsp;<em>Sports Illustrated<\/em>&nbsp;was going to \u201cwin,\u201d and did his best to outline the vision he believed would get them there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019ve been working for three months or so to learn from the inside out about this business and match it with the business that Maven has built over the last three years, but that the team that\u2019s together has built for three decades,\u201d he told staffers, according to sources present at the meeting. \u201cWe\u2019ve made a lot of mistakes, we\u2019ll make a lot of mistakes, we\u2019ve succeeded a lot. We\u2019ll win again. The ability to start a race with a brand like&nbsp;<em>SI<\/em>&nbsp;puts us in the pole position. The future is not about cutbacks. I can promise you that.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the meeting, Heckman took the lead on defending TheMaven\u2019s content-mill model for the company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAnybody here who goes out and says we\u2019re going to replace you with a bunch of bloggers and freelancers are harming your fellow journalists. We\u2019re here to empower journalism. We\u2019re so passionate about empowering journalism,\u201d said Heckman, hours after laying off dozens of journalists. \u201cWe\u2019ve been doing this for decades, and our goal is that when you work you gain equity, and you build wealth for your children and your children\u2019s children. That\u2019s our goal.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating real generational wealth through a network of team-specific blogs is a big promise, but Heckman was just getting warmed up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAnd we just talk about who we\u2019re bringing on. We\u2019re talking about a couple hundred world class journalists. Now you\u2019re not the only people who\u2019ve had it hard in the past 15 years because of the internet. I\u2019ve been inside the press box since the mid 80s. My friends have all been laid off. AP laid them off.&nbsp;<em>Sports Illustrated<\/em>&nbsp;laid them off, they\u2019re not talking about it. When I started in journalism they had photographers all over the country. Guess what? They don\u2019t have jobs anymore. The newspapers have shut down. Shut down their sports pages. ESPN has fired $200 million worth of employees. We\u2019re going the other way. We\u2019re investing in journalists.\u201d\u201cWe think indentured servitude is something that, you know, is hundreds of years ago.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heckman also delivered a truly bizarre monologue about the importance of his work buds. Speaking about his long and often-shady history working with Levinsohn, and other TheMaven execs, Heckman said they were a \u201cfamily.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis family has stuck together through five different companies. Some seven. And there\u2019s a reason why we stick together from start to finish, start to finish, start to finish. We\u2019ll go in, we\u2019ll work for Fox. We\u2019ll go in, we\u2019ll work for Yahoo. We\u2019ll go back to work for Microsoft. We always return, the family members. We started Maven in the living room of our CTO, who\u2019s a senior Google engineer. We literally sat around Indian style and started writing code when we got this company going. The families know each other, the kids know each other, we ski together, we vacation together, we hang out.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heckman continued, this time leaning hard on the \u201ccool boss\u201d angle:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAnd this is not about, you know, being, you know, some big company where we separate work and executives. That just doesn\u2019t exist at any of the companies we\u2019ve built. And in that vein we believe in ownership. We think indentured servitude is something that, you know, is hundreds of years ago. We think that you need to be owners. Don\u2019t believe in this executive-employee relationship. I think it\u2019s toxic.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There was supposed to be a big party in the office on Thursday to celebrate the finalization of the deal that transferred control of&nbsp;<em>Sports Illustrated<\/em>&nbsp;to TheMaven, which also rented a bar near the office to keep the festivities going.&nbsp;<em>SI<\/em>&nbsp;staffers went somewhere else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you know anything about what\u2019s going on at&nbsp;<em>Sports Illustrated<\/em>&nbsp;or TheMaven, please drop a line&nbsp;<a href=\"mailto:tips@deadspin.com\">here<\/a>&nbsp;or to a specific person&nbsp;<a href=\"https:\/\/deadspin.com\/about-deadspin-5732092\">here.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UPDATE (3:27 p.m. ET):<\/strong>&nbsp;This piece has been updated to clarify that the&nbsp;<em>LA Times<\/em>&nbsp;began efforts to unionize their newsroom before Levinsohn\u2019s arrival.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">SHARE THIS STORY<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/facebook.com\/sharer.php?u=https%3A%2F%2Fdeadspin.com%2Finside-themavens-plan-to-turn-sports-illustrated-into-a-1838756286%3Futm_medium%3Dsharefromsite%26utm_source%3D_facebook\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/twitter.com\/share?text=Inside%20TheMaven%27s%20Plan%20To%20Turn%20Sports%20Illustrated%20Into%20A%20Rickety%20Content%20Mill&amp;amp;url=https%3A%2F%2Fdeadspin.com%2Finside-themavens-plan-to-turn-sports-illustrated-into-a-1838756286%3Futm_medium%3Dsharefromsite%26utm_source%3D_twitter\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"mailto:?subject=Inside%20TheMaven%27s%20Plan%20To%20Turn%20Sports%20Illustrated%20Into%20A%20Rickety%20Content%20Mill&amp;body=https%3A%2F%2Fdeadspin.com%2Finside-themavens-plan-to-turn-sports-illustrated-into-a-1838756286%253Futm_medium%3Dsharefromsite%2526utm_source%3D_email%26utm_campaign=bottom\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/deadspin.com\/inside-themavens-plan-to-turn-sports-illustrated-into-a-1838756286\"><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">MORE IN SPORTS ILLUSTRATED<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/deadspin.com\/either-sports-illustrated-deserved-better-or-none-of-us-1838770142\"><\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/deadspin.com\/either-sports-illustrated-deserved-better-or-none-of-us-1838770142\">Either&nbsp;<em>Sports Illustrated<\/em>&nbsp;Deserved Better Or None Of Us Do<\/a><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/deadspin.com\/sports-illustrated-eventually-holds-transition-meeting-1838752787\"><\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/deadspin.com\/sports-illustrated-eventually-holds-transition-meeting-1838752787\"><em>Sports Illustrated<\/em>&nbsp;Eventually Holds &quot;Transition Meetings,&quot; Lays Off Half Its Staff<\/a><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/deadspin.com\/sports-illustrated-employees-call-on-parent-company-to-1838750544\"><\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/deadspin.com\/sports-illustrated-employees-call-on-parent-company-to-1838750544\"><em>Sports Illustrated<\/em>&nbsp;Employees Call On Parent Company To Cancel Licensing Deal With Scummy Platform<\/a><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/deadspin.com\/sports-illustrated-cancels-dreaded-transition-meetings-1838743478\"><\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/deadspin.com\/sports-illustrated-cancels-dreaded-transition-meetings-1838743478\"><em>Sports Illustrated<\/em>&nbsp;Cancels Dreaded &quot;Transition Meetings&quot; 10 Minutes Before They Were Supposed To Start<\/a><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/deadspin.com\/major-layoffs-are-coming-at-sports-illustrated-today-1838735368\"><\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/deadspin.com\/major-layoffs-are-coming-at-sports-illustrated-today-1838735368\">Major Layoffs Are Coming At&nbsp;<em>Sports Illustrated&nbsp;<\/em>Today<\/a><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/deadspin.com\/chris-stone-out-as-sports-illustrated-editor-in-chief-1838684443\"><\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/deadspin.com\/chris-stone-out-as-sports-illustrated-editor-in-chief-1838684443\">Chris Stone Out As&nbsp;<em>Sports Illustrated<\/em>&nbsp;Editor-In-Chief, Layoffs Appear Imminent<\/a><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/deadspin.com\/sports-illustrateds-media-operations-pawned-off-to-unpr-1835588571\"><\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/deadspin.com\/sports-illustrateds-media-operations-pawned-off-to-unpr-1835588571\"><em>Sports Illustrated<\/em>'s Media Operations Pawned Off To Unproven Start-Up Helmed By Longtime Media Creeps<\/a><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/deadspin.com\/sports-illustrated-bosses-insist-to-staff-that-being-so-1835067387\"><\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/deadspin.com\/sports-illustrated-bosses-insist-to-staff-that-being-so-1835067387\"><em>Sports Illustrated<\/em>&nbsp;Bosses Insist To Staff That Being Sold To Necrophilic Brand Enthusiasts Is Good<\/a><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/deadspin.com\/fansided-sis-grubby-little-sibling-isnt-paying-worker-1833674727\"><\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/deadspin.com\/fansided-sis-grubby-little-sibling-isnt-paying-worker-1833674727\">FanSided,&nbsp;<em>SI<\/em>'s Grubby Little Sibling, Isn't Paying Workers The Pittances They're Owed<\/a><\/h5>\n\n\n\n<h4 class=\"wp-block-heading\">ABOUT THE AUTHOR<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fill,f_auto,fl_progressive,g_center,h_200,q_80,w_200\/xdtu5ezvw5av5qyqbtik.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/kinja.com\/laurawagner1\">Laura Wagner<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reporter at Deadspin.<a href=\"mailto:laura.wagner@deadspin.com\">Email<\/a><a href=\"https:\/\/twitter.com\/laurawags\">Twitter<\/a><a href=\"https:\/\/kinja.com\/laurawagner1\">Posts<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fill,f_auto,fl_progressive,g_center,h_200,q_80,w_200\/ydwqo6nl04trgfhwkmdr.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/kinja.com\/david-roth\">David Roth<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">David Roth is an editor at Deadspin.<a href=\"mailto:david.roth@deadspin.com\">Email<\/a><a href=\"https:\/\/twitter.com\/david_j_roth\">Twitter<\/a><a href=\"https:\/\/kinja.com\/david-roth\">Posts<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fill,f_auto,fl_progressive,g_center,h_200,q_80,w_200\/kmyc2mzavjfetsvqpgld.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/kinja.com\/kelseymckinney\">Kelsey McKinney<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u05d1\u05e1\u05d9\u05d5\u05dd \u05db\u05ea\u05d9\u05d1\u05ea\u05d9 \u05e9\u05d4\u05d9\u05d0 \u05de\u05d9\u05df \u05e1\u05d9\u05db\u05d5\u05dd \u05d5\u05d4\u05e1\u05d1\u05e8 (\u05d5\u05db\u05de\u05d5\u05d1\u05df \u05d4\u05e1\u05d1\u05e8 \u05dc\u05d4\u05e2\u05e8\u05e6\u05ea\u05d9 \u05e9\u05dc \u05d4\u05de\u05d2\u05d6\u05d9\u05df 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